About Client:

Mourish is a start-up e-commerce business. As a DTC brand, it focuses on the niche market -  vegan mushroom jerky, providing innovative vegan snacks that are made with premium mushrooms.

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Client Vertical & Target Market:

• E-commerce, Food & Beverage

• US Market

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Services Provided:

Developed and executed a comprehensive digital marketing strategy with a focus on performance marketing:​

• Paid Ads Management (incl. Meta Ads and Google Ads)​

• Content Creation and Production (incl. ad creatives, blogs, etc.)

• Website SEO

• Influencer Marketing

• Email Marketing

• Shopify Online Store Operation Support (incl. seasonal campaigns)

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Results (July 2025 - Dec 2025):​

• Reduced CPA by 60%+

• 3X+ increase in ROAS