About Client:

Omio is a leading European travel booking platform that helps users search, compare, and book trains, buses, flights, and ferries. 

​

Project Background:

In Q1 2025, Omio identified Southeast Asia as a strategic growth market and launched dedicated country domains to capture organic search demand for transportation booking. The challenge was establishing search visibility in highly competitive markets with zero existing SEO foundation and brand awareness, while navigating diverse languages, cultural nuances, and local search behaviors across Singapore, Malaysia, Thailand, Vietnam, and Indonesia.

​

The key obstacles included:

• Building domain authority from scratch in highly competitive landscape

• Creating culturally relevant and high quality content for multiple language markets

• Establishing topical authority for transportation booking

• Optimizing technical SEO infrastructure for programmatic content generation

​

Solutions & Approaches:

Developed and executed a comprehensive SEO strategy combining manual content excellence with scalable programmatic approaches:

​

• Strategic foundation: Conducted comprehensive competitor research and keyword research and built a SEO roadmap aligned with its supplies.

• Content excellence: Created high-quality, manually optimized content incorporating targeted keywords to gradually establish topical authority.

• Local expertise: Provided cultural and linguistic consultancy to ensure content's relevance and resonance with local travelers and their searches.

• Scalable infrastructure: Implemented programmatic SEO to efficiently generate landing page content in bulk while maintaining quality standards.

• Technical optimization and localization: Optimized technical parts such as core web vitals, internal linking structure and schema markup, and localized elements including meta data, homepage content​

​​

Results (Apr 2025 - Dec 2025):​

• ​Delivered manual content for over 600 landing page

• 50+ core keywords secured Top 10 rankings within 3 ~6 months