About Client:

Omio is a leading European travel booking platform that helps users search, compare, and book trains, buses, flights, and ferries. 

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Project Background:

In Q1 2025, Omio identified Southeast Asia as a strategic growth market and launched dedicated country domains to capture organic search demand for transportation booking. The challenge was establishing search visibility in highly competitive markets with zero existing SEO foundation and brand awareness, while navigating diverse languages, cultural nuances, and local search behaviors across Singapore, Malaysia, Thailand, Vietnam, and Indonesia.

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The key obstacles included:

• Building domain authority from scratch in highly competitive landscape

• Creating culturally relevant and high quality manual content for multiple language markets

• Establishing topical authority for transportation booking business

• Optimizing technical SEO infrastructure for programmatic content generation

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Solutions & Approaches:

Developed and executed a comprehensive 0-to-1 SEO strategy combining manual content excellence with scalable programmatic approaches:

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• Strategic foundation: Conducted comprehensive competitor and keyword research and built a SEO roadmap aligned with its supplies and business goals

• Content excellence: Created high-quality, manually optimized content incorporating targeted keywords to establish topical authority

• Localization expertise: Provided cultural and linguistic consultancy to ensure content authenticity and resonance with local traveler needs and search intent

• Scalable infrastructure: Implemented programmatic SEO framework to efficiently generate and optimize landing pages while maintaining quality standards

• Technical optimization: Localized core SEO elements including metadata, homepage content, internal linking structure, and schema markup​

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Results (Apr 2025 - Dec 2025):​

• ​Delivered manual content for over 600 landing page

• 50+ core keywords secured Top 10 rankings