Xmind

About Client:

Xmind is a well-established productivity software specializing in mind mapping and brainstorming tools.​

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Client Vertical & Target Market:

• SaaS

• Global Markets

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​Project Background:

Despite strong brand recognition and a loyal user base, the company faced stagnant growth due to intensifying competition in the productivity software market and the absence of a paid advertising strategy. The brand needed to unlock new customer acquisition channels to maintain its market position.

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Client Challenge:

As a mature brand without prior paid advertising experience, Xmind struggled to:

• Compete with aggressive competitors investing heavily in digital advertising

• Capture high-intent users actively searching for mind mapping solutions

• Expand beyond organic traffic and word-of-mouth growth

• Establish measurable performance marketing infrastructure

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Services Provided:​

• Marketing Tracking Consultation and Implementation​

• Google Ads Management (incl. Search, Pmax and Retargeting)

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Results (Starting Sep 2025):​

• Achieved profitable customer acquisition with overall ROAS exceeding 1.0